October 27th, 2010
Scrambled Notes and Great Link

I was looking through the notes on my iPad and realized I had some random notes from one of the NINC talks. I’m not sure which one this comes from. I think it’s Lou’s talk, but I can’t be positive. I’m going to give you what I wrote down. Some of it won’t make sense (because it doesn’t to me), but some should help. The notes are under the title, “Age of Influence”.  Man, I wish I could remember who gave this talk. Anyway, here goes.

The person speaking said that contrary to the old publishing model, the industry has now become SUPER personal. (ie social media, websites, blogs, etc.) Each industry’s start date truly commences when its full content is available digitally, even if only a few providers do so. What does this mean? It means that even though the publishing industry is quite old, it’s only really getting started now that ebooks have hit the stage.  This next part of my notes I found interesting. The speaker said that book sales resemble the movie industry when charted out. Wow! I always thought that book sales looked more like the music industry. Hmm… We all know that the movie industry has been going through major changes over the last several years. We have cable television, not just the big three/four channels. We have Blu-Ray and downloadable movies/television. We have shows only airing online. If it’s true that publishing resembles the movie industry then that should make the changes taking place even more exciting. There are many options now in the movie industry.

The speaker mentioned how the traditional book business is influenced by front store positioning, national media, and good reviews. This has shifted tremendously in the last few years. Book reviews in newspapers and magazines have been closing quicker than Mary Poppins could snap her fingers. They’ve moved online or closed up shop. CRM: customer relation management: is the science of figuring out why a reader/reviewer likes a particular book.  Apparently, this will become more and more important as the industry continues to evolve. The words ‘Net Galley’ were mentioned, but I didn’t put any other notes by it. So I don’t know if it’s literally a galley sent out via the net or something completely different. I do know that advance galleys floating around the web are now considered the cost of doing business. So when the pirate copy of your book hits the internet before the actual physical book hits shelves authors are going to have to let it go. I have a feeling I was very tired by the time I attended this talk. I normally take far better notes. The speaker said that authors need to think about how they are spending their time. It’s more important now than ever to be part of social media groups in their opinion.  Going forward the speaker considered it the difference between having a career and being left behind. Yes, it’s that important. At the end of my notes, Michael Porter’s 5 Forces was mentioned. I came up with this LINK. It has to do with the outside forces that influence any industry. Certainly worth a look.

I know I’m late to the social media table. I’ve had friends from school bugging me about joining Facebook. I think Facebook is cool for keeping in touch with/finding people you haven’t seen in a long time. It’s always nice to see that everyone is doing okay. Maybe it’s just my snarly personality, but I kind of look at it this way: If I wanted to keep in touch with everyone, then I would have. I don’t need a social media to get me talking to people I no longer have anything in common with. I had a great time in high school. I really did. BUT, I don’t feel the need to re-live it. I know that’s not with this particular speaker had in mind, since we were there in a professional capacity. They were definitely aiming to raise author visibility. That said, I also know that classmates, distant relatives, etc. would all be part of that package, especially if I didn’t have multiple Facebook pages. Maybe someday I’ll feel differently about joining, but right now, the only social media I’m interested in is Twitter. This is obviously a ‘to each his own’ kind of thing, but that’s my two cents worth.

10 comments to “Scrambled Notes and Great Link”

  1. I need to read that 5 Forces link again on a smarter day. I do think the movie industry is a better model for publishing; actors have more options and so do we!

  2. Charli, I felt the same way. My brain was too tired today to give it a good shot.

  3. I think publishing is more like the music industry too. I don’t get the comparison to the movie industry.

    My family is spread out all over the country so Facebook gives us a place to share pictures, movies, and notes. I was even able to upload a 1080P clip I shot. I’ve kept my list strictly to family, a couple buddies from the service, and a few writing friends. I know if you’re not careful Facebook can be a dangerous place. Although I belong to Twitter it’s too clipped off for me.

  4. Bernard, I thought so too, until the speaker laid out the progression of changes, then it really did look more like the movie industry. Who knows if it’s correct?

    I know there are a lot of cool things about Facebook. I have a pretty small family, so we just send those types of things via email. I’m just not sure how in the world I’d balance classmates, family, and readers on the thing. I’d really rather they do not crossover.

  5. Re netgalley – pretty much. You can request (the author/publisher makes the big decision) books usually in exchange for writing reviews on a blog, amazon, etc….

    I’ve given myself a facebook break and, tbh, I’m quite enjoying it. I’m of the mindset, the people I’m closest too already know how to contact me. If I feel the urge to reconnect than I’ll open an account again, but until then *shrug*

    If you do use a facebook, I suggest creating separate ones – one account to use for friends and family, another for readers and general acquaintances maybe so all aspects of your life don’t intersect so closely. It may be easier to juggle that way.

  6. OmNe, That’s kind of my mindset.

    I’d definitely have to do it that way, but I’m not sure I am up for creating three different pages. :/

  7. I keep checking for you on facebook. I thought I’d hate it, you know, the time, all the techno, but I’ve found it more immediate than blogging, and I’ve met some neat people. I do the two accounts suggested: my mostly family one, and my Ursula one. Though I use Ursula the most. Once you get it set up, it goes very fast. And here’s an interesting tidbit I just noticed with today’s royalty statement: it influenced sales. I didn’t pitch anything. Just finally uploaded my book covers as my icon (or what ever they call your picture). I’m a total techno hesitant because I always think it’s too close to filling out forms sometimes and I hate filling out forms with a passion. But it’s quick, fun, you can control how many folks you have…I think once you started, you’d dig it.

  8. Ursula, I’d definitely have to have two to three separate ones. Right now, I just cannot be arsed. I’m trying to finish this YA, change this website, and finish editing my work to get up on Kindle. Add the holidays in for giggles and I’m one drink away from finishing a bottle. *ggg*

  9. *LOL* New Years resolution then! (Though 3 is a lot I know of anyone, you are up to the challenge). I have to update my website as well, I am dreading it like the gallows, and I don’t even do it – my web mistress does. Go figure. Good luck with the YA, and the bottle!

  10. Ursula, LOL! That might do it. 😉 We’ll see.

    Yeah, the website stuff is a weird one. Definitely take a lot of work, although I’m not doing it for this site, only the other. But I hear you about dreading it.

    Thank you!