I was looking through the notes on my iPad and realized I had some random notes from one of the NINC talks. I’m not sure which one this comes from. I think it’s Lou’s talk, but I can’t be positive. I’m going to give you what I wrote down. Some of it won’t make sense (because it doesn’t to me), but some should help. The notes are under the title, “Age of Influence”. Man, I wish I could remember who gave this talk. Anyway, here goes.
The person speaking said that contrary to the old publishing model, the industry has now become SUPER personal. (ie social media, websites, blogs, etc.) Each industry’s start date truly commences when its full content is available digitally, even if only a few providers do so. What does this mean? It means that even though the publishing industry is quite old, it’s only really getting started now that ebooks have hit the stage. This next part of my notes I found interesting. The speaker said that book sales resemble the movie industry when charted out. Wow! I always thought that book sales looked more like the music industry. Hmm… We all know that the movie industry has been going through major changes over the last several years. We have cable television, not just the big three/four channels. We have Blu-Ray and downloadable movies/television. We have shows only airing online. If it’s true that publishing resembles the movie industry then that should make the changes taking place even more exciting. There are many options now in the movie industry.
The speaker mentioned how the traditional book business is influenced by front store positioning, national media, and good reviews. This has shifted tremendously in the last few years. Book reviews in newspapers and magazines have been closing quicker than Mary Poppins could snap her fingers. They’ve moved online or closed up shop. CRM: customer relation management: is the science of figuring out why a reader/reviewer likes a particular book. Apparently, this will become more and more important as the industry continues to evolve. The words ‘Net Galley’ were mentioned, but I didn’t put any other notes by it. So I don’t know if it’s literally a galley sent out via the net or something completely different. I do know that advance galleys floating around the web are now considered the cost of doing business. So when the pirate copy of your book hits the internet before the actual physical book hits shelves authors are going to have to let it go. I have a feeling I was very tired by the time I attended this talk. I normally take far better notes. The speaker said that authors need to think about how they are spending their time. It’s more important now than ever to be part of social media groups in their opinion. Going forward the speaker considered it the difference between having a career and being left behind. Yes, it’s that important. At the end of my notes, Michael Porter’s 5 Forces was mentioned. I came up with this LINK. It has to do with the outside forces that influence any industry. Certainly worth a look.
I know I’m late to the social media table. I’ve had friends from school bugging me about joining Facebook. I think Facebook is cool for keeping in touch with/finding people you haven’t seen in a long time. It’s always nice to see that everyone is doing okay. Maybe it’s just my snarly personality, but I kind of look at it this way: If I wanted to keep in touch with everyone, then I would have. I don’t need a social media to get me talking to people I no longer have anything in common with. I had a great time in high school. I really did. BUT, I don’t feel the need to re-live it. I know that’s not with this particular speaker had in mind, since we were there in a professional capacity. They were definitely aiming to raise author visibility. That said, I also know that classmates, distant relatives, etc. would all be part of that package, especially if I didn’t have multiple Facebook pages. Maybe someday I’ll feel differently about joining, but right now, the only social media I’m interested in is Twitter. This is obviously a ‘to each his own’ kind of thing, but that’s my two cents worth.