March 30th, 2012
More Than One Way

I attended an interesting talk the other day on Indie publishing. The author obviously puts in a load of work to garner the success that she has and that includes a TON of social media. She encouraged the audience to devote a tremendous amount of time doing this, along with writing. It has worked well for her, so I cannot fault her reasoning in any way. Kind of an ‘if it ain’t broke, don’t fix it’ sort of thing. I watched the audience members’ faces go from hopeful to concerned/discouraged fairly quickly. They wondered how they’d ever get any writing done given the amount of work needed for all the rest of the jobs that come with Indie publishing. It was actually sad to see. I wanted to stand up and tell them there is another way, but I knew that would be rude given the circumstances.

Here’s the thing, what works for some authors doesn’t work for all authors. The only social media I participate in is Twitter and this blog. I don’t have a Facebook page. My Goodreads’ page is a way for me to keep track of the books I’ve read. I don’t chat with anyone there. I’ve been *cough* lax *cough* at contacting reviewers for my work. Okay, so I haven’t contacted any, who haven’t contacted me first. I’m not a fan of bugging people, so I do what I am comfortable with. That happens to be writing.

My message to all the writers out there who are Indie published or who are thinking about becoming Indie published is this: Just write.

Being productive is the BEST thing you can do for your career. I don’t care if you have a name or you’re just starting out. WRITE! WRITE! WRITE!

The rest will take care of itself.

Now I have to get back to work. 🙂

8 comments to “More Than One Way”

  1. Amen to the ‘just write’ part. Whether the rest will take care of itself is another matter entirely, but without product, there can be no sales. That’s for sure. 🙂

    I’m sure you’ve noticed, but what do you think of many agents actually asking for social contacts on the web that an author has? I was surprised by the number of agents actually charting that factor. My take is they’re still in the process of shifting more of the marketing onto the author.

  2. Bernard, You have enough books out and readers WILL find you. Keeping them boils down to whether they like your writing.

    I’m not sure what you mean by agents asking for social contacts. Do you mean they’re asking authors how many social networks they belong to? If that’s the case, then yes, I’ve heard about it. The process of shifting 90% of the marketing over to authors has been going on for at least the last five years. I know that was the main deal when I started out in epublishing. The small epub presses were big on authors doing ALL the leg work. N.Y. followed shortly thereafter.

  3. That is what I meant. Querying my last two books, I noticed more than half the agents said to include all the social sites you are currently a part of. Specifically mentioned were Facebook, Twitter, My Space, Linked In, Google +, and Digg. The part besides the shifting burden of promotion was the fact the agents were the ones shifting it. I guess assuming promotion was one of things agents did was another misconception on my part. 🙂

  4. Bernard, Oh okay. Glad I was right about what you were talking about. I haven’t delved into the specifics of what agents are asking for these days, so I didn’t know that some places are requesting that you list your social networks.

    I did know that agents were big on authors having large social networks. They’ve been after that for quite a while. As to agents driving authors to be the major marketing force, again, not a surprise given the small to nonexistent promo authors receive from publishers these days.

    Some agents do promo for their authors, but it’s stuff like listing their releases on their site or blogging/tweeting about a new release. It isn’t an agents job to do promotion for their authors. Never has been. It’s why I find it so fascinating when they start their own ‘publishing’ companies. An agents job is to try to sell an author’s work and make sure publishing companies honor their contracts. There are a few agents who go above and beyond on this front, but not many. :-/

  5. Wheeeeeeeeeee!!

    So happy for you J!!

  6. Thanks V!!! 😀

  7. I will keep reminding myself of this. Because I don’t have time for much these days and the writing is the vital part.

  8. Charli, The writing IS the vital part. The rest will eventually take care of itself.