January 1st, 2013
What I’ve Learned In 2012

This is what I’ve learned in 2012. Your experiences may vary.

1. Giving a book away for free isn’t a good promotional strategy for me. (I gave away 30,000+ copies, but I actually got more feedback when the book was priced at ninety nine cents. Your mileage may vary. For that matter, you don’t actually have to do ‘any’ real promotions to get sales. I’m proof!)

2. Volume of releases does not necessarily raise your sale’s numbers. (I have released twenty titles in the past two years. A combination of re-releases and new work. The only thing increased volume has done for me is to ‘maintain’ my monthly sales.)

3. Writing ‘smarter’ is the only way to have a long-term Indie career. (Wild productivity cannot last. Eventually you have to slow down. (At least I do.) Which means I have to be more selective about my projects.)

4. I can make a good living with Indie publishing, but it takes a LOT of work.

5. I love Doctor Who, but he will ALWAYS break my heart.

6. I shouldn’t limit the number of genres that I write in. (Experimentation is where it’s at. That includes expanding my distribution channels.)

7. When it comes to reading, I seem to average around 75 books a year. (I’d love to make it one hundred.)

8. I need to read more widely.

9. I need to write a minimum of 1000 words a day, if I want to complete all the projects I’m interested in writing.

10. I prefer spending Christmas and New Year’s in Europe/UK.

11. It’s really easy to fall off a diet in the month of December. šŸ™‚

12. I have to get better at managing my time. (This means less TV and surfing.)

13. True friendships cannot be destroyed by failure or success, but fake ones sure can be.

14. The goals I had when I started writing in 2002 (ie becoming a member of RWA PAN, getting an agent, selling to New York, etc.), no longer apply.

15. I’m the only one who can limit my success.

FORGOT TO ADD: If you’re a writer and haven’t read J.A. Konrath’s resolutions, then you’re really missing out on some good information. It’s interesting to see how Joe has evolved and matured through the years.

4 comments to “What I’ve Learned In 2012”

  1. Oh. #13. Ouch. Also, I love how Konrath’s advice starts and ends with writing the damn book(s).

  2. Charli, Yes, 2012 was the year for lessons. Good. Bad. And everything in between. I actually had more to write, but I didn’t want to bore everyone. *ggg

    As for Joe, I think it’s interesting how all his plans have revolved around and now have come down to focusing on writing more/better books. I honestly think that’s all you can do. There’s so much ‘noise’ out there that doing anything else is like shouting for help inside a tornado.

  3. Iā€™m through with the freebie marketing ploy for good, and unless I start marketing short stories, Iā€™m not doing anymore 99 cent tags either. šŸ™‚

    I think the 99 cent marketing works terrifically well if an established writer has an ongoing series they want to generate new readers for. Pricing the first couple of entries in a long time series at 99 cents can get a whole new readership on board for the newer entries at full price.

  4. Bernard, I agree that an introduction price can help to get readers interested in your work, but I think you’re giving too much credence to established writers. ‘Established writers’ are getting just as lost as new writers in the Indie flood. I know it’s easier to think that they aren’t, but there are only so many places/ways to announce a new release. If the announcement is immediately buried under a tidal wave of information, then name recognition isn’t going to help much at all because readers still aren’t going to ‘find’ you.